Iuliana cetina, the bucharest academy of economic studies, marketing department, faculty member. Iuliana cetina, iuliana raluca gheorghe, violeta radulescu. Iuliana cetina iti recomandam sa te uiti bine pe extras iar daca este ceea ceti trebuie pentru documentarea ta, il poti descarca. Berry a fost mai transant in 1980, cand a afirmat ca. Introducere in marketingul serviciilor capitolul 2. Continuarea navigarii presupune acordul dumneavoastra conform termenilor. Vom examina in cont inuare, mai detaliat aceste aspecte. Boghean cristina iuliana dimitrie cantemir ecologic university of iasi summary. Iordache, carmen and ciochina, iuliana and decuseara, razvan and chitu, ramona 2008. If you continue browsing the site, you agree to the use of cookies on this website. Cu o strategie bine conturata, managerii au mai usor.
Introducere in marketingul serviciilor p22 capitolul 3. Marketingul competitiv in sectorul serviciilor iuliana cetina. To emphasize the importance and influence of human capital on economic growth of a country and also to base decisions on the need to invest in such type of capital, studies have been conducted and different models for analysis macroeconomic and demographic indicators have been used. The bucharest university of economic studies, faculty of marketing. Apr 21, 2010 marketingul din spatele cortinei aditionale pentru alte computere putand fi cumparate ulterior. The ones marked may be different from the article in the profile. Teora, 1997 iii 15336 marketingul locurilor philip kotler, donald h. Valerica olteanu, iuliana cetina marketingul serviciilor, editura marketer, 1994 5. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Ca1 iuliana cetina, violeta radulescu, 2016, principles of services marketing, editura ase, bucuresti, isbn 97860634081 ca2 iuliana cetina coordonator violeta radulescu marketingul serviciilor. The integration of marketing in the field of health care, starting with the 50s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of. Anticariatul printre carti vinde cartea al carei autor este iuliana cetina, avand titlul marketingul competitiv in sectorul serviciilor, ce.
Papuc mihai tehnici promotionale, editura universitara, 2004 9. Marketing in turism servicii slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cetina iuliana marketingul serviciilor, editura uranus, bucuresti, 2009 6. In calitatea serviciilor, consumatorii evalueaza mai greu acest aspect, ei. Particularit ai in managementul serviciilor partea a iia. Olteanu valerica marketingul serviilor, editura ecomar, bucuresti, 2003 8. To know and satisfy tourist clients needs a premise for achieving superior quality services.
Pdf grounding the marketing strategy of the organizations. Unfortunately were not ready to sell in your country, yet however we would love to send you a notice when we are. Clients satisfaction should be the main objective of any tourist company, and this involves a good knowledge of consumers expectations. Iii 16939 marketingul serviciilor marcelacornelia danu. To include the promotional videos published on the companys youtube channel we uploaded them onto nvivo 10 and then we transcribed the contents needed for the research table 3. Studies comparative private law, droit administratif, and comparative public administration. The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. This cited by count includes citations to the following articles in scholar. We followed the same process for the firms website. Gestionarea probelor tangibile devine prioritara pentru specialistii in marketingul serviciilor 1 l. Rolul personalului in marketingul serviciilor capitolul 12.
Pdf planning the marketing activity in the health care. The consumers of health services are different of those of other goods and services, due to the lack of information concerning the means of rendering a service and its price, the means of taking a decision, the purchase. Stockinfluencing factors and their impact on management asist. General information on the course, seminary, workshops or laboratory. Particularitati ale calitatii in servicii capitolul 3. Apr 1, 2003 false claims about curative properties of products from allergies to hair loss and weight loss. Rolul serviciilor desfasurate in spatiul rural poate fi interpretat prin implicatiile indirecte ale manifestarii, asa numitul efect malassis, care consta in faptul ca5. The rationale for a separate treatment of services marketing centers on the existence of a number of characteristics of services which are consisted cited in the literature. To know and satisfy tourist clients needs a premise for.
Relaia eficient a marketing in servicii capitolul 15. The study aims at highlighting the link between educational marketing productservice and price determination for educational services and investment in education, using empirical models and customization of classic approaches interpolation method addressed to. Identificarea factorilor care asigura succesul in marketingul serviciilor calitatea serviciilor, marketing intern, marketing interactiv. Facebook is showing information to help you better understand the purpose of a page. Particularitati ale calitatii in servicii p59 capitolul 4. Informatii generale despre curs, seminar, lucrare practica sau laborator. Offering a high quality service is obviously based on fulfilling some requirements through which the service touches the level desired by the consumer. Iuliana cetina the bucharest academy of economic studies. Knowing the consumers needs and expectations, as well as the perceptions related to the supplied. Stock management is one of the economic processes that is minutely analyzed, focusing on achieving a. Institutiadeinvatamant superior academiadestudiieconomicedinbucure. Curs curs marketingul serviciilor marketingul serviciilor. Price determination for educational services based on the. Curs marketingul serviciilor marketingul serviciilor.
303 1222 1097 66 310 499 816 219 1286 141 1551 1306 445 847 501 1422 46 1143 447 375 1130 1164 258 1361 641 981 680 1258 176 646